As we hold a deep belief that aging is a privilege, not something to be resisted or feared, I wanted to take a moment to shed light on the anti-aging narrative that dominates the beauty industry often sends the message that growing older is undesirable—something to "fix" or "reverse." But we’re here to challenge that idea. Aging is a natural, beautiful part of life, and we’re proud to support products, treatments, and philosophies that honor and embrace this journey.